There are more than a few ways to use content to drive traffic.  As I’ve built my businesses I’ve discovered a few ways to do this effectively, but I always knew there was more to learn.

A month ago I attended Content Marketing World in Cleveland.  The conference was full of Content Marketing Directors, VPs of Marketing, and Consultants who get paid to take content and use it to drive revenue.  I learned a ton from these people, so put together a talk which I initially gave FLBlogCon.  Enjoy!

As I mention at the end of the video, today I’m offering free access to a video where I talk about the good and bad of marketing I’ve done through the years building my businesses (including Code School and Envy Labs).

Here are links to everything I mention in the talk:

Big thanks to the speakers that inspired me to produce this talk: